IYIYK is written as ‘आईक’   Click to listen highlighted text! ‘आईक’ in Devnagari script meaning ‘to listen’ 🎧 in Marathi language. The aim is to create a strong bond between parents and kids, amongst the siblings too, through quality activities. IYIYK is an initiative of an NGO named SSSMV’s Prayogwan. The NGO has been consistently and religiously working on activities related to children along with running eco-friendly projects. With an experience of over 6 six years in dealing with kids through its camps and workshops, the NGO has now ventured into the toy industry. The motive is to learn with fun. The IYIYK toys are designed keeping in view the grasping capacity of the children. Every child is blessed with a distinct set of hidden skills. Through its various range of toys, IYIYK provides them an opportunity to develop logical thinking. The games also boost their confidence and expose them to an ‘experiential learning’ process. Another motive behind the toys is to make kids understand the basic mathematical skills which include calculations and constructive works. Every toy of IYIYK has characteristic features that exude excitement, happiness, positivity and satisfaction to a great extent. These toys are not a mere set of pieces. Rather, they are valuables that instill ethical and moral values among the children. IYIYK stands for Invest Yourself In Your Kids. The main objective is to enhance the bond among parents, child and siblings through quality activities having limitless learning.