IYIYK (Invest Yourself in Your Kids) is a startup launching well-researched and creative toys and games for kids. This startup is a venture of SSMV’s Prayogwan, an NGO, engaged in educational and recreational activities for children. With the motive ‘Play & Learn’, IYIYK has invented well tested, analyzed and explored range of toys that keep the kids as well as parents and elders hooked on to it. In a true sense, it does invest parents’ attention in their kids’ overall growth.